EMAIL MARKETING
Although it’s been used for decades, email marketing remains one of the most efficient and effective digital marketing channels. Email marketing gives you the means to directly communicate with your customers, creating a personal channel for reaching both new customers and loyal customers.
There are many benefits of email marketing from creating brand awareness, increasing customer loyalty, and ultimately generating sales. And best of all, email marketing has a high ROI!
Some travel agencies use services that send out mass produced, templated email campaigns. Although there are efficiencies in doing this, you lose brand integrity and most of the content is for 'the masses' and may not be of interest to the specific wants and needs of your target audience.
The campaigns that we do are CUSTOM branded with product, offers and content tailored to your customer base resulting in much higher engagement and sales!
Below are results from 2023 from one of our clients in the travel industry. Most campaigns that we send out trigger multiple inquiries and at least one booking (usually multiple bookings). We did a recent email campaign promoting a special group departure and within 8 hours we had 7 passengers booked at $13,500 per person!
There are many benefits of email marketing from creating brand awareness, increasing customer loyalty, and ultimately generating sales. And best of all, email marketing has a high ROI!
Some travel agencies use services that send out mass produced, templated email campaigns. Although there are efficiencies in doing this, you lose brand integrity and most of the content is for 'the masses' and may not be of interest to the specific wants and needs of your target audience.
The campaigns that we do are CUSTOM branded with product, offers and content tailored to your customer base resulting in much higher engagement and sales!
Below are results from 2023 from one of our clients in the travel industry. Most campaigns that we send out trigger multiple inquiries and at least one booking (usually multiple bookings). We did a recent email campaign promoting a special group departure and within 8 hours we had 7 passengers booked at $13,500 per person!
